Why voice?

One of the earliest and most successful roles of the voice assistant is controlling other devices, including lights, thermostats and machinery. This affords people hands-free control, allowing them to focus their attention on the task at hand.

We’ve been listening to the radio for over a hundred years, and audio entertainment continues to be a huge driver of smart speaker usage. Voice assistants can offer passive listening entertainment, active, engaging narratives, quirky novelty experiences, and everything in between.

Voice assistants can handle specific questions, and jump back and forth in a learning flow to suit a pupil’s learning speed and style. From an engaging medium to teach young children, to a handsfree assistant to hands-on employees learning on the job, they can take users through step-by-step journeys and record progress along the way.

Beyond supplying us with information, voice assistants can also help us act on it. From sending money to a contact through a banking skill, to ordering pizzas, taxis, flowers and more. Building on the back of specific queries, voice assistants can offer tailored and contextual shopping experiences, and handle quick transactions like reordering household supplies or train tickets.